The BTS singer, whose full identify is Park Ji-min, will seem in his first marketing campaign for the model this spring, the jeweler mentioned Thursday.
The announcement was accompanied by a photograph of a shirtless Jimin carrying a black go well with and a group of the model’s “Lock” bracelets. He turns into the second Ok-pop star to pen a take care of Tiffany & Co. in recent times, after Rosé from woman group Blackpink was unveiled as a model ambassador in 2021.
In a press launch, the singer described the partnership as “an excellent honor,” including that the jeweler has a “ardour for design, innovation and artistry.”
Tiffany & Co. introduced its partnership with a photograph of Jimin carrying a few of the model’s “Lock” bracelets. Credit score: Tiffany & Co.
In January, LVMH reported that Tiffany & Co. had loved a “document 12 months” in 2022 amid an 18% enhance in income for the conglomerate’s jewellery and watches division, which additionally contains main manufacturers like Bulgari, TAG Heuer and Chaumet.
Excessive-end jewelers are more and more looking for to harness the facility of Ok-pop, with Blackpink’s bandmate Jisoo unveiled as the brand new face of Cartier final Might. Vogue labels like Chanel, Prada, Gucci have additionally introduced partnerships with South Korean singers, actors or each in recent times.
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Thursday’s announcement comes as Jimin prepares to launch a brand new solo album, “Face,” later this month. BTS has been on hiatus since final 12 months as its members serve — or put together to serve — their necessary army service.
The primary Ok-pop group ever to be nominated for a Grammy Award, BTS had partnered with one other LVMH-owned model, Louis Vuitton, earlier than asserting its hiatus.
In a press release, Tiffany & Co’s government vp for product and communications, Alexandre Arnault, described Jimin as a “multifaceted artist and performer.”
“He embodies the power, type and sense of modernity that epitomizes Tiffany and Co.,” added Arnault, who’s the son of LVMH’s billionaire proprietor, Bernard Arnault.