“So coming to Amsterdam for a messy night time? Keep away,” says the advert, which went on-line Tuesday.
Another video depicts a teenager who’s handed out on a park bench getting loaded into an ambulance earlier than mendacity in a hospital mattress. The message, in regards to the risks of drug use, is similar.
In keeping with the native authorities, the advertisements are a part of an internet “Keep Away” marketing campaign focused at British males between 18 and 35. The initiative seeks to discourage so-called “nuisance vacationers” who’ve plagued the Dutch capital for years. Officers say guests from elsewhere within the Netherlands and different E.U. international locations could possibly be added later.
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A information launch selling the marketing campaign says potential guests who use search phrases together with “stag occasion Amsterdam” — which references bachelor events — in addition to “low cost resort Amsterdam” and “pub crawl Amsterdam” might be served warning advertisements that embody the dangers of overindulging in alcohol and medicines. The messaging may evolve within the coming months, in keeping with a metropolis news release.
“Guests will stay welcome, however not in the event that they misbehave and trigger nuisance,” Deputy Mayor Sofyan Mbarki stated within the launch. “In that case we as a metropolis will say: reasonably not, keep away.”
The “Keep Away” effort begins as Amsterdam is scheduled to start out rolling out anti-nuisance measures it accepted late final yr. This metropolis beforehand stated that starting in April, it could implement earlier closing instances for some companies together with brothels, eating places and intercourse golf equipment with catering licenses. A brand new rule banning pot-smoking within the streets of the Crimson Gentle District is anticipated to enter impact in mid-Could.
Below a tolerance policy for weed within the Netherlands, individuals are not prosecuted for purchasing as much as 5 grams of hashish, which is offered in espresso outlets.
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In keeping with the information launch, one other marketing campaign is launching for guests who’re already on the town to point out them “The right way to Amsterdam.” Key factors, which might be communicated on-line and by way of bodily indicators, embody: no public urination, loud noise or shopping for medicine from avenue sellers.
Metropolis officers say they’re additionally in talks with organizers of stag events about how they may help tackle disruptive tourism.
Mbarki stated within the announcement that Amsterdam has already taken vital measures towards “extreme tourism,” however must do much more.
“Amsterdam is a metropole and crowds and bustle are inherent options, however to maintain our metropolis habitable we now have to decide on for restriction as a substitute of irresponsible development,” he stated.